As an independent author, you have unprecedented opportunities to sell your ebook in today’s digital marketplace. Not only is there a continual increase in potential distribution channels for your ebook, but there’s also a growing audience of people who are actively looking for self-published ebooks to read. Simply put, it’s pretty cool to be able to download ebooks for cheap prices and support the digital publishing revolution. If you are looking for ways to promote your ebook but are unsure of exactly how to go about it, below are some simple but effective ways for you to develop a creative online marketing strategy in order to sell your ebook. 

1. Run a free promotion.

One of the best ways to generate “buzz” for your ebook is to give it away for free for a limited time. Run a free promotion for 30 days (or up to 90 days if you choose), and trust in the power of word-of-mouth advertising to help spread the word about your ebook. Try not to look at the promotion as “lost sales”; instead, view it as an investment into the overall online marketing strategy to further your work. This is one of the quickest and most effective ways to build an audience, because there are a ton of reading enthusiasts out there who love to discover new works from up-and-coming authors.

2. Promote your book in online reading communities.

There are several very popular and influential blogs, social networks, newsletters, etc., for reading enthusiasts, many of which regularly review and promote ebooks. The online reading community is remarkably tight-knit, and recommendations that are shared within these circles often spread at a rapid pace. Below is a list of some of the best online communities to get connected with:

* Chat E-books: https://www.chatebooks.com/
* Pixel of Ink: http://www.pixelofink.com/
* Kindle Nation: http://kindlenationdaily.com/
* GoodReads: http://www.goodreads.com/
* Kindle Reader: http://kindlereader.blogspot.com/
* Inspired Reads: http://www.inspiredreads.com/

If you manage to get your ebook mentioned in any one of these online outposts, you have a good chance of substantially increasing your downloads and sales. Many of the sites listed above offer advertising placements for a fee, where you can promote your ebook to highly targeted audiences. 

3. Seek paid book reviews.

Independent authors often seek paid book reviews from influential entities in the industry in order to boost their credibility and legitimize their work. If you choose to go this route, below are two of the best places to get your book reviewed:

* BookRooster: http://www.bookrooster.com/for-authors/ ($67 per book)
* Kirkus Reviews: https://www.kirkusreviews.com/author-services/indie/ ($425 standard service, $575 express service)

4. Record a video summary of your ebook and upload it to YouTube.

You can highlight the key points of the book, and share a little insight as to what you hope your audience will get from reading it. Be sure to keep a close eye on the comments as well, and interact with your audience whenever possible. 

As an independent author, you have an unprecedented opportunity to expose your work to a worldwide audience. The convenience of the Internet allows you to showcase your ebook using a wide range of promotional methods. Stay creative, use the tips above, and watch your ebook sales grow by leaps and bounds.