Did you know that writing an EBook could earn your thousands upon thousands of dollars in sales?
As the online marketplace continues to shift, EBook sales continue to rise. This is especially notable if you are a blogger, influencer, or consider yourself an expert on a particular subject.
However, as with any product, it is important to have a niche and a target market.
This will allow you to better sell your EBook, and quickly turn a profit on something that doesn’t cost you much but your time.
Read on to learn seven tips for finding an audience, and the best practices of EBook marketing.
Find Your EBook Niche Audience
The process of finding an EBook audience does not have to be a strenuous one. Rather, it can be quite enjoyable to think about who will be reading your book in the near future.
Think about the type of information that you conveying, and who is most interested in it. As well, consider your persona and personal branding in order to better understand your market.
For example, if you are a young mom, you may appeal better to other young moms who want to learn more about a certain subject.
Here are some other specific ways to effectively market an EBook before and after releasing it.
1. Partner with EBook Blogs
The first step in EBook marketing is to partner with well-known EBook blogs. These often have a community of EBook lovers that are willing to give feedback, as well as help you market it.
Some of these sites include Goodreads, Kindle Nation, and InspiredReads. They are both free and paid, but generally well worth any initial investment if you are a first time EBook writer.
2. Choose the Right Category on Retail Sites
Incorrectly categorizing your EBook can cause it to go unnoticed by your target market.
In choosing a category, try to narrow it done as much as possible. The more niche a topic, the better.
For example, there may be a section for mystery, romance, or history, but these are often too broad to really target an audience.
Try to find subgenres within your larger genre in order to reach the most interested readers.
3. Consider Making the First One Free
If this is your very first EBook, you may want to consider ‘selling’ it for free. Often times it can be difficult to learn the ropes of EBook marketing without prior experience.
As well, making a name and brand for yourself will usually benefit you in the long-run, and allow you to begin truly selling EBooks once you have a better understanding of how to do so.
Another similar option is to offer some form of a price promotion, where you discount the item for a set amount of time in order to generate interest.
4. Think Metadata
The metadata of an EBook is what will allow it to rank higher in searches, whether that be on a retail site or on Google.
Research relevant keywords for your EBook, and try to place five to seven of them in the headline description and the regular description.
This will make it easier for internet users to stumble upon your book, and make the purchase.
5. Find Relevant Influencers
One of the most important steps in the EBook release process is to compile a list of relevant influences, bloggers, and reviewers that may be willing to promote your EBook on their platforms.
Focus especially on anyone that is willing to review books, interview authors, and provide guest posts. These, in turn, can help you market to your consumers better.
However, consider if their audience aligns well with your own, and how engaged they are on the platform.
6. Use Targeted Facebook Ads
Facebook is a perfect social media site to market your EBook because it allows you to target based on both demographic information and interests.
The better you understand your market, the better you will be able to target it using Facebook Ads.
Moreover, using social media as a platform to endorse your product can also lead to more exposure and purchases.
7. Optimize Online Tactics
The final way that you can market your EBook more effectively is by optimizing your online tactics.
Firstly, have an intuitive and appealing landing page for users to buy your book. Before you release the book, consider collecting emails with a pre-release landing page that offers some sort of incentive for providing the information.
For example, they could help you pick the cover for your book, or you could offer it in an email-hosted sweepstake for the first copy of it.
These no only generate a buzz around the new book but also allow you to gain valuable feedback from your target consumers.
Once the book is fully released, have a great landing page and call-to-action already in place.
You will likely have enough on your plate by the time you release the book, so plan to get the online aspects of marketing done as early as possible.
Final Thoughts on EBook Marketing
All and all, writing an EBook can be a very lucrative and fulfilling experience. However, you will have to get use many different tactics in terms of marketing.
Finding your target audience through EBook marketing does not have to be a difficult feat.
Using digital platforms as much as possible is optimal for higher EBook sales, especially through target advertisements and email marketing.
For more information on writing a great EBook, check out our recent post on how to be successful as a debut author.