Reading is a global culture. There are books to read for everyone, whether or not they know it. And even the advent of highly addictive digital distractions has done little to impede the rising interest in the literary arena. Authors must simply take steps to adapt to the changing times and the interests of readers.
FACTORS THAT AFFECT READING CHOICES
The books people read says a lot more about them, their life and interests than they might presume. Most people pick up the reading habit at a fairly young age. It is generally during the earliest years that reading interests and preferences of an individual are formed. That isn’t to say that these preferences cannot change over time; however, the reading choices of most individuals are typically shaped by the nature of their lives at a young age.
As an author, learning the factors that affect the book choices of readers could be very valuable information. This is especially true if you’re in the early stages of choosing a topic, genre, or theme to write about. ChatEbooks lists down some factors that are bound to have a notable impact on the reading choices of individuals.
Availability of Books to Read
Most people, especially avid readers, essentially read what they can access. This is especially true for children. The diversity of a given school’s library is going to adversely impact the literary interests developed by the school’s attendees. Exposure matters. The genre of books that children are exposed to is going to color their reading choices, most times subconsciously.
Admittedly, the advent of the internet allows individuals, both young and old, greater access to a wider collection of books than ever before. Now, not only books can be accessed, but an array of other “reading” materials, most notably, audio books. In this regard, one must consider other factors such as the preferences of peers and the reviews littering the internet.
Recommendations of Books to Read
Peer pressure is a prevalent factor in almost all facets of life, and the literary arena is no different. As with any other habit, most readers tend to pick up the reading habits of the people around them. The reading choices of books to read by peers and role models will have a drastic impact on reading preferences. It is not uncommon for readers today to organize their reading schedule based on the recommendations of friends and family. Also, it is hardly surprising that, in today’s information age, most people depend heavily upon book reviews when deciding what they should or shouldn’t read.
There is a reason publishing houses inject so much effort into the packaging of the books they produce. Despite common sense, most people really do judge books based on their covers. The artistic design on the top, the words used to describe the story in the summary and the authors on the cover praising the novel are all designed to appeal to a specific type of reader. This is the genius of marketing, especially for books aimed towards younger readers who are easily mesmerized by pictorial representations.
Life, as readers know it, has a direct impact on the books they choose to read. Trends, politics, religion and the factors prevalent in real life tend to drive the publishing arena and the approaches to publishing they choose to take. When the health and exercise craze struck the Western World, publishing houses began flooding the markets with dieting and exercise books because this was the content people wanted to consume. When terrorism became a predominant threat, the shelves of bookstores began filling with war-driven fiction and militaristic biographies, reflecting the interests of the public.
As an author, not only can you adapt to changes in technology by publishing ebooks and audiobooks, but you can also use technology to understand the factors driving the reading habits of your audience. Join online chat groups, book clubs and reader forums to gage the interest of your readers. Found out what they’re talking about, thinking about and debating over. This information can then be used to grow your market by publishing material that most effectively appeals to the readers you’ve connected with.