Book marketing has evolved dramatically over the years. Yet many self-published authors are struggling to stay above water primarily because they are unable to adapt to the changing marketing landscape. As an indie, it’s absolutely necessary that you remain up-to-date about the latest strategies and campaigns if you want to attract the right audience. Just because you don’t have the backing of a publishing house’s book marketing department doesn’t mean you are destined to fail as an indie author. Technology has advanced to a point where any and everyone can accomplish a wide variety of tasks through the power of their smartphones and tablets.
Book Marketing Apps
If you want to stay ahead as an indie author without investing heavily in book marketing, consider using smartphone apps. The modern marketer can reap massive benefits from the mobile app revolution. With so much competition on the market, you need to make sure your social media presence is at its best. And the right apps can help make that possible without consuming much of your time. ChatEbooks lists down a few that just might make all the difference in your book marketing efforts:
Canva is one of the most popular book marketing apps around. The free tool allows you to create book covers with relative ease. One of the beauties of Canva is that its templates have the correct social media photo dimensions integrated into them. In other words, you won’t need to look up image sizes for each social media platform since they’re already built into the templates. This makes it possible to create, edit and accentuate images that are perfectly tailored for unique audiences. Using a custom social media marketing strategy, you can then market and distribute your images across a variety of your chosen social media circles.
In this day and age where visual content is gaining so much prominence, you need an app like Pablo that gives you access to a database of more than 50,000 free images. You can use these images in conjunction with 25 different fonts to create unique marketing content for your book marketing efforts. It only takes a few seconds to create and manipulate images after which you can upload and share them to one of the several social media platforms like Facebook, Twitter, Instagram and Pinterest. You can also resize the images you create right within the app and add elements, such as your logo or a personal photo if you’d like to.
Marketing is such a broad subject and it can take a toll on any indie author trying to expand their reach across multiple platforms. A program like Hootsuite is very useful because it allows you to monitor all the social media websites and accounts you are using to promote your books. Additionally, the tool allows you to measure the level of success or failure you are having. This in turn will help you make improvements to your book marketing strategy.
Buffer is an app that helps you share content to social media channels by letting you schedule posts to be published at ideal times. Through Buffer, you’re able to manage and monitor your social media accounts at once. You can instantly schedule content for your Twitter, Facebook and LinkedIn accounts and analyze statistics on how your posts perform. And by setting your own updating schedule for each account and create buffering patterns for different times throughout the week, you’ll be able to capitalize on audience peaks.
This is an effective book marketing tool and it is very affordable. PicMonkey charges $35 a year to enjoy all the features it has to offer. The app allows you to upload images and make professional-grade changes to them before saving them to your medium of choice. You can upload images from a multitude of sources, from the basic social media accounts like Facebook, Twitter, Instagram and Pinterest to Flickr, OneDrive and Dropbox.
Mobile technology is the future. The sooner you adapt to it, the sooner you can begin to take advantage of all of its benefits. Learning and incorporating apps into your marketing strategy may make it possible for your book marketing efforts to compete with those of traditionally published authors.