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Identifying your market is critical to the development and potential sale of your manuscript. It will not only affect the way you write, but it will also play a huge role in the book marketing approaches that you take. When you understand your market, you can target specific readers by strategically approaching your book marketing efforts. 

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With video content already proving to be such a popular medium for delivering information, indie authors have every reason to adopt Facebook Live for their book marketing purposes. Facebook Live has garnered considerable popularity over such a short period of time because people are quickly identifying the numerous benefits that it has to offer.  

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The power of Instagram should not be ignored when book marketing is concerned. With over 300 million users a month, Instagram can play a huge role in the success of your book marketing efforts. In fact, Instagram marketing is all the rage today, and you would be remiss to miss out on all the benefits this trend has to offer.  

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Many authors, even those with decent writing abilities, do such a terrible job of self-editing that the self-publishing arena has become inundated with error-prone novels. There are hundreds of books that can help you navigate through the editing process – books that provide clear explanations, examples and instructions. These books will arm you with valuable tips to help you tackle the challenging task of self-editing with success.

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Book review sites are a dime a dozen today. And since they are primarily targeted towards readers who are looking for the next big read, book review sites are a pertinent tool for authors. The right review from the right book reviewer can make all the difference to your marketing efforts. 

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Ebook readers have begun to flood the market, with numerous manufacturers trying to take advantage of the demand. And if you are like most book enthusiasts, then selecting an ebook reader is no easy task when you have to sift through so many options in order to find the right one. You just have to do the necessary research to find the right one that fits your personal preferences and budget. 

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